Sure, you invest in what you look like, but how are you perceived in the marketplace.
Your personal brand is your business identity. It helps you to show that world that you’re confident in who you are and what you can provide those who do business with you. It’s absolutely vital that you take the reins and start investing your time and effort into making sure your personal brand represents what you want it to.
If you’re still on the fence about whether developing your personal brand is worth it, I’ve outlined five key reasons why you need to be investing in your personal brand below.
Lets count them down...
5. The Competition is Steep
We live in an incredibly competitive business world. Whether you’re trying to stand-out for a job interview, or simply want to establish a new relationship with a prospective client, your personal brand will help you break yourself apart from the competition.
4. It Can Open the Door to So Much Opportunity
A strong personal brand is built on trust and credibility. It tells people exactly who you are and what you’re going to do for them. The more people that know and trust in you, the more likely they’ll be to work with you and/or refer you to their network.
3. You Don’t Want to Get Left Behind
There are companies and individuals out there that are looking for someone just like you, but guess what – you’re not the only one with your skillset. Your competition is likely branding themselves to drive results. Do you want to be left miles behind them, playing catch-up?
2. Others Will Manage Your Brand If You Don’t
It’s true that we all have a personal brand whether we realize it or not. Do you want the marketplace to manage their perception of who you are and how you conduct business?
Or do you want to take control of your reputation and make it what you want it to be?
The choice is completely yours, but I’m pretty sure you know which you should be choosing.
1. Become the Expert.
There’s that one thing you can do better than anyone else. By building a personal brand that showcase your best skills and targets your specific audience, you begin to establish credibility. As your brand becomes more well-known, you’ll become the go-to resource for your target audience and your business will begin to flourish.
*BONUS* It Helps Provide Clarity in a World Filled with Noise
Ever received a confused look when you tell someone what it is that you do? Well, defining and managing your personal brand will help you to avoid those puzzled stares when networking or being sought out by your audience. Clearly define who you are, who you serve, and what you do.
Why do you invest in your personal brand?
We’d love to hear your thoughts in the comments below.