DEFINING YOUR PERSONAL BRAND
Finding Your Why
Defining your personal brand can seem like a daunting task. Where do you even begin when trying to create your personal brand?
Well, that parts simple – YOU. The question you’re answering is ...
Why would someone want to work with you?
The best personal brands are an authentic representation of the person’s core purpose and values.
Here are four tips to help you in self-discovery and brand development:
Get in Touch With Yourself - A personal branding strategy starts first by reflecting on who we are, what we believe in, how we behave, and what we want out of life.Think about things like your personality type, your interests, your skills, and your passions. Think about the moments in your life that made an impact on you, good and bad. Think about your values and what you stand for. Think about all these things, and then write them down.
Reflect On What Others Think - For you admittedly, this could fill you with a feeling of vulnerability, but reaching out to colleagues, clients, family and friends can teach us things about ourselves that we never even realized. Ask them about the same items you jotted down for yourself above. Ask them what they believe to be your top strengths and a couple of areas they think you could grow in.
Listen to how they describe you.
Evaluate & Compare Your Lists - Read back through the list you created for yourself. Do you see any common words or themes from what you wrote down? How do those common themes compare to the list of feedback you received from your closest confidants? Do they relate to any of the experiences that made the most impact on your life? Highlight the commonalities between all lists which will help you with your next step.
Focus on Five Key Elements - Now it’s time to zero-in on the top five elements you want your brand to focus on. Challenge yourself to think about the big picture.
Define what you excel at better than anyone. Think about who your ideal customer is and why they should work with you. Ask yourself, “What makes me get up every morning ready to serve my customers? “.
Read back through all of the common words and phrases you highlighted when comparing your list in step 3. Which commonalities matter the most to you?
Try your best to narrow down five key brand elements and rank them in order of importance to you.
Once you’ve narrowed down your top five brand elements, you’re ready to start crafting your personal branding statement.
Learn more about developing your personal brand strategy in our next post.